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Item #:
56353416
International Business
75% of respondents would recommend this to a friend
Item #:
56353416
SAR 129
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The international cited author team of Czinkota, Ronkainen, and Gupta balance conceptual understanding of business theory with the day-to-day realities of business practice, preparing students to become successful participants in the global business place.
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What Stands Out
Comprehensive Coverage
This edition offers in-depth insights into global trade dynamics, equipping students and professionals with essential knowledge to navigate complex international business environments effectively.
Updated Case Studies
Includes recent case studies reflecting current market trends, enabling readers to connect theoretical concepts with real-world business scenarios for enhanced understanding and applicability.
Interactive Learning Tools
Features interactive tools and resources that encourage active engagement, promoting deeper learning and retention for readers seeking to thrive in a competitive global marketplace.
Product Details
| Publisher | Cambridge University Press |
| Publication date | September 16, 2021 |
| Edition | 9th |
| Language | English |
| Print length | 588 pages |
| ISBN-10 | 1108701442 |
| ISBN-13 | 978-1108701440 |
| Item Weight | 2.8 pounds (1.27 kg) |
| Dimensions | 7.25 x 1.25 x 9.25 inches (18.4 x 3.2 x 23.5 cm) |
Who Should Buy?
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Business Students
Ideal for undergraduate and graduate students studying international business to gain a comprehensive understanding of global markets.
-
Professionals Seeking Knowledge
Perfect for business professionals aiming to enhance their understanding of international trade and global business strategies.
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Educators and Instructors
Useful resource for educators teaching international business, providing updated information and case studies for classroom discussions.
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Casual Readers
Not suitable for individuals seeking light reading or casual interest in business without a serious academic focus.
Product Description
International Business
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Management Editorial Review
International Business offers a comprehensive analysis of global commerce, published by Cambridge University Press on September 16, 2021. The 9th edition spans 588 pages and is available in English. This book weighs 2.8 pounds and features dimensions of 7.25 x 1.25 x 9.25 inches, making it a substantial yet manageable read for students and professionals alike. Readers appreciate its insightful perspectives on international trade dynamics, theories, and practical applications that shape today’s business landscape. This depth of content effectively prepares readers for the complexities of global markets and cross-border transactions.
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Pros
- Comprehensive analysis of global commerce
- In-depth insights on international trade
- Substantial yet manageable for readers
- Latest edition with updated content
- Ideal for students and professionals
Cons
- A bit heavy for extended reading sessions
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Features & Benefits
- Thoroughly updated 9th edition textbook for International Business
- Focus on Asia, emerging markets, COVID-19 impact, Brexit, and technology in business
- Guides students towards greater understanding and helps develop new tools of analysis
- Emphasizes international context, role of government, small- and medium-sized firms, and social responsibility.
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