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Item #:
20133956
Typographic Design: Form and Communication 7th Edition
Item #:
20133956
SAR 226
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Typography can make or break a page, can enhance or overpower an image, and can obscure a message or bring it into sharp focus.
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What Stands Out
In-depth Insights
This edition provides comprehensive analysis on typography, enhancing understanding of form and communication, making it essential for both students and professionals in design.
Updated Content
Includes the latest trends and technologies in typographic design, ensuring relevance in a fast-evolving field, thus equipping readers with current knowledge for effective application.
Visual Examples
Richly illustrated with modern examples, it effectively bridges theory and practice, allowing users to visualize concepts and apply them in real-world design projects.
Product Details
- Bestselling introduction to designing the written word
- Comprehensive guide for graphic designers
- Covers letterforms, negative space, messaging, processes, and history
- Updated with contemporary typography processes and case studies
- Includes on-screen typographic design concepts
- Supplemental materials with flashcards, terminology, and quizzes
| Item Weight | 3 lbs (1.36 kg) |
Who Should Buy?
-
Graphic Design Students
Ideal for students studying graphic design to understand typography's role in visual communication effectively.
-
Professional Designers
Professionals looking to refine their typographic skills and enhance their design projects can greatly benefit from this book.
-
Educators in Design
This book serves as a valuable resource for educators teaching typography and design principles in academic settings.
-
Casual Readers
Individuals seeking light reading or entertainment may find typography concepts too technical and dull.
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Beginners in Design
Complete beginners lacking foundational design knowledge might struggle with the advanced concepts presented in this book.
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Non-Design Professionals
Professionals outside graphic design fields may not find the content relevant or applicable to their work or interests.
Product Description
Typographic Design: Form and Communication 7th Edition
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Customer Questions & Answers
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Question:
Who is this book for?
Answer: This book is for aspiring designers who want to master the critical concepts of typographic design. -
Question:
What does the new edition cover?
Answer: The new edition includes updated coverage of contemporary typography processes and new examples from various design fields. -
Question:
What supplemental materials are included?
Answer: The online supplemental materials include flashcards, terminology, quizzes, and more to enhance learning.
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SAR 226
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Features & Benefits
- Bestselling and definitive reference for graphic designers
- Comprehensive introduction to typographic design
- Covers letterforms, negative space, messaging, processes, and history
- Updated with new coverage of contemporary typography processes
- Includes new examples from branding, print, web, motion, and more
- Online supplemental materials with flashcards, quizzes, and more
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