دفع: الطبعة النهائية ، (غلاف عادي)

Introducing the Nudge Final Edition Paperback! Get ready to be captivated by one of the most important books of the last two decades. Authored by Nobel Prize winner Richard H. Thaler and Cass R.

Sunstein, this Final Edition of Nudge is a must-have for both avid followers and newcomers to the field. Since its original publication, Nudge has become a New York Times bestseller, selling over 2 million copies worldwide. Its impact has reached far and wide, inspiring the creation of over 400 "nudge units" in governments across the globe and fostering groups of behavioral scientists in various sectors of the economy. In this revised and updated Final Edition, Thaler and Sunstein have poured their expertise and experiences from their years in government and extensive new research into every page. Covering a diverse range of topics including COVID-19, health, personal finance, retirement savings, and climate change, this edition offers fresh insights to help you navigate the challenges we face in our daily lives. One of the unique qualities of Nudge is its ability to make complex concepts engaging and enjoyable.

By utilizing the concept of "choice architecture," which the authors themselves introduced, the book presents practical strategies to make better decisions for ourselves, our families, and society as a whole. Whether you're a businessperson, policymaker, engaged citizen, or consumer, the Final Edition of Nudge is essential reading. It sheds light on pressing issues such as sludge (paperwork and nuisances that hinder progress), credit card debt, home mortgages, medical care, and organ donation, all while entertaining and enlightening you. Don't miss out on this final edition of Nudge in paperback format. Join the millions of individuals who have been influenced by this groundbreaking book.

Purchase your copy of Nudge Final Edition today and get ready to nudge your way towards a better future!.